During the last two decades, the experience of consumers has been undergoing a fundamental and dramatic transformation – giving a rich variety of informed choices, online shopping, consumption of news and entertainment on the go, and personalized shopping experiences. All of this has been powered by the massive amounts of data that is continuously being collected and the application of machine learning, data science and AI techniques to it.
Adobe is a leader in Digital Marketing and is the leading provider of solutions to enterprises that are serving customers both in the B2B and B2C space. In this talk, Dr. Anandan will outline the current state of the industry and the technology that is behind it, how Data Science and Machine Learning are gradually beginning to transform the experiences of the consumer as well as the marketer. He will also speculate on how recent developments in Artificial Intelligence will lead to deep personalization and richer experiences for the consumer as well as more powerful and tailored end-to-end capabilities for the marketer.
April 11th, 2017, 3:30 p.m.
Himalaya 105, IIIT Hyderabad, Gachibowli
Dr. P. Anandan is responsible for developing research strategy for Adobe, especially in the Artificial Intelligence and Machine Learning as applied to Digital Marketing and for leading the Adobe India Research lab.
Prior to Adobe, Dr. Anandan was a Distinguished Scientist and Managing Director of Microsoft Research Outreach. Previously, he was Distinguished Scientist and Managing Director at Microsoft Research India, which he founded in December 2004 in Bangaluru. He joined Microsoft Research in Redmond, Washington in 1997, where he founded and built the Interactive Visual Media group. Before joining Microsoft, Dr. Anandan was the Head of Video Information Processing research at Sarnoff Corporation from 1991-1997. He was an Assistant Professor of Computer Science at Yale University from 1987-1991.
Dr. Anandan holds an undergraduate degree in electrical engineering from the Indian Institute of Technology Madras, a Master of Science in Computer Science from the University of Nebraska, Lincoln, and a Ph.D. in Computer Science from the University of Massachusetts, Amherst. He is a Distinguished Alumnus of the University of Massachusetts as well as of IIT Madras, and has been inducted to the Nebraska Hall of Computing. During a research career spanning over three decades, Dr. Anandan has also done pioneering research in Computer Vision, specifically in the area of Visual Motion Analysis and Optical Flow Estimation.